Ai

3 articles

An AI-designed haute couture gown displayed on virtual models, symbolizing the intersection of technology and high fashion.

AI and virtual couture redefine artistic boundaries

In a stark departure from tradition, Alexis Mabille recently unveiled an entire haute couture collection designed by artificial intelligence and showcased on virtual models, marking a significant mome

Julian Croft·July 12, 2026

The Profile

Luxury Brands Deepen Social Media Engagement by 2026

In 2026, as Australia bans social media for under-16s and a US court finds Meta and Google liable for addictive algorithms, Gucci launched its 'La Famiglia' AI Lens on Snapchat, transforming users int

Julian Croft·June 7, 2026

A luxury retail store interior with a holographic AI interface displaying personalized recommendations, blending classic elegance with futuristic technology.

The Ledger

AI is Personalizing Luxury Retail Like Never Before

Two-thirds of luxury fashion customers now use AI when they browse online, a 2 percentage point increase from last year.

Leo Moretti·June 3, 2026