Puig
2 articles

The Profile
The Rousteing Playbook: Rabanne’s Strategic Bet on a Pop-Culture Architect
Puig has strategically appointed Olivier Rousteing as creative director of Rabanne to leverage his proven brand-building playbook from Balmain. This move aims to amplify Rabanne's fashion division and supercharge its core billion-euro fragrance business through enhanced cultural relevance and desirability.
Julian Croft·June 5, 2026

The Dispatch
Charlotte Tilbury Merger Talks Advance with Puig and Lauder
In just four years, Charlotte Tilbury's valuation rocketed from Puig's $1.
Kian Ansari·May 20, 2026
