Fragrance Trends

1 article

A sleek display of YSL Myslf Eau de Parfum bottles on a counter, with blurred shoppers in the background, highlighting men's fragrance popularity.

Ulta Beauty and Sephora See Strong Sales in Men's Fragrance

YSL Beauty's woody-floral Myslf Eau de Parfum, launched in 2023, drives men's fragrance sales.

Kian Ansari·June 9, 2026