Fragrance

2 articles

Elegant perfume bottles intertwined with glowing social media icons and abstract data streams, representing the digital strategies of top fragrance brands.

Top 10 Fragrance Brands Dominate Social Media With New Digital Strategies

In May, Gucci's fragrance line dominated social media vitality scores, a feat achieved through extensive paid campaigns for major launches.

Julian Croft·June 23, 2026

Master perfumer Quentin Bisch in his element, surrounded by the essence of his successful and unique fragrance creations, embodying innovation and luxury.

The Profile

Quentin Bisch's Unique Approach Drives Fragrance Industry Success

Amouage's Guidance, the first fragrance created by Quentin Bisch for the luxury Omani house, has become its most successful scent in history, according to WWD .

Kian Ansari·May 23, 2026